Starr Hill Continues to Share The Love
January 30, 2013
Purchase The Love in February and make a difference.
Charlottesville, Virginia—January 29, 2013—Starr Hill Brewing and Virginia Eagle Distributing (VED) will once again partner locally with the Virginia Breast Cancer Foundation (VBCF) to raise awareness and funds in support of a cure for breast cancer.
Beginning February 1st, both Starr Hill and VED will contribute a portion of proceeds from each case of The Love sold for the entire month. With the help of a select group of local retailers and devoted Starr Hill consumers, this program was able to raise in excess of $5,000 in 2012.
“What a perfect connection. A local brewery, with a great community connection, wants to support a group which helps combat a disease that has been devastating to many people in our local area,” said Mark Thompson. “We have all been touched by cancer in some form and Starr Hill is always looking for ways to give back and support when we can.”
This program entitled “Share the Love” was developed by Mark Thompson, Founder and Master Brewer at Starr Hill, and Scott Heinz, COO of Virginia Eagle Distributing. The two believed that the connection between Starr Hill’s wheat beer known as The Love, February’s Valentine’s Day holiday and the fight again breast cancer was something that needed to be explored. The plan was simply to offer a donation to the VBCF per case sold.
“I couldn’t be more pleased with the response we received last year,” said Scott Heinz. “From our employees to our retailers, everyone really wanted to help. These types of programs truly bring everyone together and Virginia Eagle is very happy to support this worthwhile program once again.”
Click here to check out the various events where you can help raise money for Breast Cancer Awareness!
Starr Hill Brewery Accomplishments:
• The brand has accumulated 17 medals from the Great American Beer Festival. 2011 medalist include Jomo (Gold), Monticello Reserve (Silver) and Smoke Out (Silver).
• The brand has received World Beer Cup recognition twice, including a Silver medal in 2008 for their Dark Starr Stout and a Bronze medal in 2002 for their Amber Ale.
• Dark Starr Stout has been the brands most awarded brew (5 GABF medals and a World Beer Cup medal) and is the most awarded Dry Stout in the country.
• Due to extreme consumer demand, Northern Lights went from a seasonal brew to a year-round product and is the best-selling Virginia-made IPA in the country.